Tobto
ENUA
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Gara

E-commerce · WebVR · 360°

Context

An online store of weird things — with a stranger door.

Gara is first an internet shop: categories, product pages, cart, checkout for optics and oddities. The brand wink — “follow the white rabbit,” glitch taglines, gold rules — sits on top of commerce, not instead of it. Tobto’s job was both layers: sell online, and make the mythology spatial with a 360° tour of the real boutique.

The ask in one frame — shop online, then follow the rabbit inside.

Shop

Catalog, cart, checkout — the store that ships.

Before the tour, Gara is e-commerce: browse Accessories and frames, open a product, add to bag, check out. The shop is the commercial spine — weird inventory you can actually buy — while the rabbit language (follow-rabbit nav, footer mantra) keeps the Matrix tone without turning the site into a pure experience toy.

Shop — internet storefront: categories, products, path to cart.
Online shop
360° cameras
Book a walk
Landing — glitch copy, then into shop / tour / visit.

Unique

360° capture, then a tour that isn’t stock WebVR.

The physical boutique was shot with 360° cameras — real floor, shelves, weird inventory — then Tobto engineered a custom virtual tour on top. Not a generic embed: movement rules, immersion hints (including VR glasses), Easter eggs so the rabbit keeps leading. Commerce sells the object; the tour sells the place.

Tour

Observe the rules. Then begin.

Before the panorama opens: a gold rule card — move by looking, VR glasses welcome, don’t drink, don’t grumble, let grandparents go first. Inside, the tour is the store itself, with detours and eggs for people who follow the rabbit instead of the short path. Showcase builds may strip heavy WebVR assets; the grammar — rules, begin, wander — is what wraps the capture.

Capture mood — spherical store, shelves that curve with the lens.
Tour gate — follow the space, then BEGIN.

Rabbit

Matrix as navigation, not a sticker.

White Rabbit is the author credit and the UI mantra — follow-rabbit type, footer line, social mark. Shop, tour, and visit all treat the rabbit as a guide: browse, enter, obey odd rules, chase eggs, book a real walk. Same mythology Neo got; different boutique — and a working storefront.

Follow the white rabbit — brand spine for shop, tour, and visit.

Visit

Book the walk. Bring your plus one.

Buying online and wandering online weren’t the whole product. Tobto added a visit module: calendar slots, busy vs free, max three registrations at a time, plus-one allowed — “someone must support you. Or hold it.” Private or group walks by phone. Rabbit path: shop → tour → appointment.

Visit — register a time, keep the group small.
From cart and panorama to a timed door knock.
Store atmosphere — the weird room the shop and 360° cameras share.

Outcome

A shop you can buy from — and haunt before you arrive.

Gara’s digital face is an internet store first, then a captured space, a tour with eggs, and a booking path for the physical walk — tied by the white rabbit. Tobto’s delivery: commerce that still feels like Gara, not a template checkout with a VR sticker.

Tone

Gold rules. Green rain. Rabbit first.

Yellow as warning and invitation. Matrix flicker on the home line. Catalog for buyers, Easter eggs for the curious, calendar for the committed. If the shop feels generic or the tour feels like a hotel lobby embed, the rabbit left without you.

Still following — door open, code falling, store waiting.

Story

  1. 01

    Weird boutique needed an online shop that matched the myth in the brand.

  2. 02

    E-commerce spine — catalog, product pages, cart, checkout for weird optics.

  3. 03

    Store captured in 360°; custom tour with rules, eggs, and rabbit guide.

  4. 04

    White rabbit / Matrix as the tone across shop, tour, and visit.

  5. 05

    Visit booking — timed walks, small groups, plus one.

Enter

Online shop

Buy the weird thing. Follow the rabbit. Book the walk.